Creatives suffer when facing a blank paper. It’s always the same uncomfortable situation. The fact is, the more you do, the better you get. And the best way to learn is by doing. To demonstrate it by practice, we created this project with the concept of images that will only take their final form when receiving a double tap on Instagram. It was promoted among the students of the Miami Ad School to stimulate their creativity starting from the heart of a like. The content will be fed by them.

2016 D&AD, Wood Pencil (Art Direction)