In the 90s people started turning the Havaianas soles upside down, creating one-colour flip-flops that make the brand take off. To celebrate its 50 years, we decided to tell this story.
Film, Interactive, Social Media
Concept, Idea, Art Direction
Art Directors Club NY 2013, meritNew York Festivals 2013, shortlistEl Ojo de Iberoamerica 2012, bronzeFiap 2013, finalist10th Brazilian Graphic Design Biennial 2013, selected projectSão Paulo Creative Club - CCSP 2013, shortlist