Leica C is the brand’s first camera to ever feature Wi-Fi connectivity. We created its profile on Instagram featuring a new way to interact: allowing people to purchase the camera through one of its own photos.
Interactive, Social Media
Concept, Idea, Art Direction, Photography
2014 Wave Festival, Bronze (Direct)2014 Wave Festival, Shortlist (Promo)2014 São Paulo Creative Club, Silver (Promo)