Havaianas has created the Ipê line to help the Ecological Research Institute (IPE), a NGO dedicated to the maintenance of the Brazilian fauna and flora. To tell this story and make clients value the project as well, we put the site itself for sale. The user could place a bid on an online auction website where 100% of the highest bid went to Ipê.

Digital Design
AD: Guiga Giacomo, Pedro Zuccolini
Illustration: Pedro Zuccolini, Rene Corini

São Paulo Creative Club 2011 - Bronze
El Ojo de Iberoamerica 2011 - Bronze