During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations. Its Facebook page jump from 12k fans to over 200k in less than three days – becoming number 1 in the category. 

New York Festivals 2012 - shortlist
Fiap 2012 - bronze (Promo)
Fiap 2012 - finalist (Interactive)