me

RICARDO POCCI

Associate Creative Director / Art  
Brazilian / E.U. Citizen
ricardo.pocci@gmail.com


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Hi. I'm Ricardo, a 33-year-old creative with 15 years of experience.


I’m not a morning person. But I am obsessed with making great work. And to me that really means it’s simple and smart, beautifully crafted and means something.

It all started when I was 12 and my neighbor needed a computer fixed. I didn’t know how to do that. But I figured it out. And then another neighbor asked for a logo. I didn’t know how to do that either. But I read some stuff, and turned out I had a knack for that too.

Long story short, I still push myself to try new things and make my dad proud.
Thanks for stopping by.



EXPERIENCE

2020 - Now     Associate Creative Director - mcgarrybowen NY

2017   2019 
   Associate Creative Director - VMLY&R NY
2016   2017
     Art Director - Olson Minneapolis

2012   2016     Art Director - F/Nazca Saatchi & Saatchi
2008   2012     Art Director - AlmapBBDO
2007   2008     Designer intern - Tesla 
2005   2007     Founder - Pocci Design & Publicidade

 

RECOGNITION 

D&AD 
Wood Pencil / Art Direction / Double Tap Ads (Miami Ad School)
In-Book / Digital Solutions / Twitter Zoom (Volkswagen)
Shortlist / Mobile Interaction / Mobile Check-in (Gol Airlines)

CANNES 
Shortlist / Brand Experience & Activation / The Runaway Pub (New Balance)
Shortlist / Entertainment for Sports / The Runaway Pub (New Balance)

Shortlist / Social & Influencer / Surviving the Badlands (AMC)
Shortlist / Cyber / Amarok Automatic Site (Volkswagen)
Young Lions 2012 Cyber Competitor 

ONE SHOW
Merit / Interactive / Amarok Automatic Banner (Volkswagen)
Merit / Interactive / Twitter Zoom (Volkswagen)
Shortlist / Social Media / Surviving the Badlands (AMC)
Shortlist / Experiential & Immersive / The Runaway Pub (New Balance)
Shortlist / Branded Entertainment / The Runaway Pub (New Balance)

ART DIRECTORS CLUB NY
Merit / Craft / Havaianas 50 Years (Havaianas)

CLIO AWARDS 
Bronze / Interactive / Twitter Zoom (Volkswagen)

NEW YORK FESTIVALS 
Gold / Activation & Engagement / The Runaway Pub (New Balance) AME Awards
Shortlist / Craft / Havaianas 50 Years (Havaianas)
Shortlist / Interactive / Amarok Automatic Banner (Volkswagen)
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)  
Shortlist / Interactive / Valentine's Flight (Gol Airlines)

THE SHOW 
Best in Show / Experiential / Carpeted Dog Park (Bissell)
Gold / OOH Installation / Carpeted Dog Park (Bissell)
Gold / Event / Carpeted Dog Park (Bissell)
Gold / Social Media / Carpeted Dog Park (Bissell)

THE AMERICAN ADVERTISING AWARDS
Gold / Carpeted Dog Park (Bissell)
Silver / Carpeted Dog Park (Bissell)

JAY CHIAT AWARDS 
Silver / The Runaway Pub (New Balance)

FIAP - FESTIVAL IBEROAERICANO DE LA PUBLICIDAD
Silver / Interactive / Amarok Automatic Banner (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Audiovisual Production Techniques / Amarok Automatic Site (Volkswagen)
Bronze / Promo / Valentine's Flight (Gol Airlines)
Shortlist / Design / Amarok Automatic Banner (Volkswagen)
Finalist / Film / Havaianas 50 Years (Havaianas)
Finalist / Online Games / Valentine's Flight (Gol Airlines)
Finalist / Interactive / Axle (Audi)
  
TOMORROW AWARDS
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)  

THE MOBI AWARDS
Winner of Best Integrated Mobile/Cross Media Campaign  / Mobile Interaction / Mobile Check-in (Gol Airlines)

PROJECT ISAAC AWARDS
Marketing & Advertising: Event / Experience Invention / The Runaway Pub (New Balance)

EL OJO DE IBEROAMERICA

Gold / Design / Amarok Automatic Banner (Volkswagen)
Gold / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Design / Havaianas 50 Years (Havaianas)
Bronze / Interactive / Axle (Audi)
Bronze / Interactive / Site for Sale (Havaianas)
Finalist / Interactive / Kessy (Volkswagen)
  
EL SOL DE IBEROAMERICA
Gold / Interactive / VH1 Players (VH1)
Gold / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Mobile Check-in (Gol Airlines)
Bronze / Interactive / Twitter Zoom (Volkswagen)

ADS OF THE WORLD
Gold / Online Media / Kessy (Volkswagen)
Bronze / Online Media / Axle (Audi)
  
THE FWA
26/06/2012 / Amarok Automatic Site (Volkswagen)
26/04/2010 / VH1 Players (VH1)

WAVE FESTIVAL
Gold / Interactive / Mobile Check-in (Gol Airlines)
Silver / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Direct / Leica C (Leica)
Bronze / Interactive / World Cup Penalty (Havaianas)
Bronze / Interactive / Amarok Automatic Banner (Volkswagen)
Bronze / Interactive / VH1 Players (VH1)
Bronze / Interactive / Mobile Check-in (Gol Airlines)
Shortlist / Interactive / World Cup Defend (Havaianas)
Shortlist / Interactive / World Cup Keep Ups (Havaianas)
Shortlist / Interactive / Race Truck (VW Trucks and Buses)
Shortlist / Interactive / Park Assist (Volkswagen)
Shortlist / Promo / Leica C (Leica)

SÃO PAULO CREATIVE CLUB CCSP
Gold / Animation / Amarok Automatic Site (Volkswagen)
Gold / Cyber / VH1 Players (VH1)
Silver / Direct / Leica C (Leica)
Silver / Cyber / Mobile Check-in (Gol Airlines)
Silver / Cyber / The Big Score from Polar / (Ambev)
In-Book / Art Direction / Amarok Automatic Site (Volkswagen)
In-Book / Cyber / VH1 Players (VH1)
In-Book / Cyber / Kessy (Volkswagen)
In-Book / Cyber / Park Assist (Volkswagen)
In-Book / Cyber / Twitter Zoom (Volkswagen)
Shortlist / Cyber / Valentine's Flight (Gol Airlines)
Shortlist / Cyber / Amarok Automatic Banner (Volkswagen)

PRÊMIO ABRIL DE PUBLICIDADE
Grand Prix / Digital / Amarok Automatic Banner (Volkswagen)
Grand Prix / Digital / Kessy / (Volkswagen)
Grand Prix / Interactive / Mobile Check-in (Gol Airlines)
Grand Prix / Media / Mobile Check-in (Gol Airlines)
Finalist / Interactive / Axle (Audi)
Finalist / Digital / Race Truck (VW Trucks and Buses)
Shortlist / Mobile / Mobile Check-in (Gol Airlines)

GRAPHIC DESIGN BIENNIAL BRAZIL 
Highlight / Havaianas 50 Years (Havaianas)
in-Book / Amarok Automatic Site (Volkswagen)
Shortlist / GE Gallery (GE)
Shortlist / Free Wifi (Google)

MAXI MIDIA
Grand Prix / Outdoor / GE Gallery (GE)  

JURY PARTICIPATION
2013 - Present / Young Lions Brazil, São Paulo, Brazil
2014 / Prêmio Abril de Publicidade, São Paulo, Brazil
2014 / Prêmio GRPCOM de Criação, Curitiba, Brazil

CLIENTS LIST
Volkswagen, Honda, New Balance, Google US (Pixel 4) Google Brazil (Youtube), Havaianas, Leica, United Airlines, AMC Networks, Mizuno, Tyson, Johnson & Johnson (Visine/Tylenol), Bissell, Audi, Electrolux, GE, Skol, Pepsi, Sadia, Gatorade, Trident, Lenovo, Pampers, Gol Airlines, O Boticário, VH1, Ambev, Claro, Veja, Greenpeace, Bauducco, Nivea, Danone, Bradesco, Yahoo!, Vale and others. 

WORKS FEATURED ON
Fast Company, Creativity-Online, Advertising Age, Contagious magazine, Digital Buzz, I Believe in Advertising, Adverblog, Coloribus, Advertolog, We Love Ad, Ads of the World, Bannerblog, Brainstorm9, Japanese, Chinese, Russian, Croatian, Turkish, Italian among other media around world.

For complete info:
linkedin.com/in/ricardo-pocci- 0599161