RICARDO POCCI
Associate Creative Director / Art
Dentsu Creative
since 2020
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EXPERIENCE
VML NY (2017/2019)
Olson Minneapolis (2016/2017 )
F/Nazca Saatchi & Saatchi (2012/2016)
AlmapBBDO (2008/2012)
Tesla (2007/2008)
Pocci Design & Publicidade (2005/2007)
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CONTACT
ricardo.pocci@gmail.com
CITIZENSHIP
Brazilian / Italian
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Ola! I'm a creative passionate about the intersection of design, culture and technology. My journey started in 2005 by running my agency focused on small clients. It allowed me to see things from the other side and understand the impact of creativity on brand and business.
In 2008 I joined one of my dream agencies, AlmapBBDO, where I spent nearly 5 years conceiving campaigns for Brazil's leading brands, like Havainas, VW, GE, emphasizing non-traditional media. During this time, the agency was elected agency of the year in several festivals, including the Cannes Lions and Top 5 in the Gunn Report. In 2012, I had the privilege of joining F/Nazca S&S, where I worked for 4 years for brands like Leica, Honda, Ambev, among other global brands.
I felt open to a new adventure, and in 2016, I joined Olson in the cold but nice city of Minneapolis to work with an amazing CCO to help to push the craft to a higher level. In 2017, I moved to NYC and joined VMLY&R, where I worked for New Balance, AMC Networks, and I was on the pitch winning team that brought the launch of the new Pixel 4 to VMLY&R. In 2020 I joined dentsu creative and worked on several brands, like United Airlines, Subway, 7-Eleven, WW and Disney Vacation Club.
My work has been recognized in awards such as D&AD, Cannes Lions, One Show, ADC, New York Festivals, Brazilian Graphic Design Biennial among others.
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RECOGNITION
D&AD
Wood Pencil / Art Direction / Double Tap Ads (Miami Ad School)
In-Book / Digital Solutions / Twitter Zoom (Volkswagen)
Shortlist / Mobile Interaction / Mobile Check-in (Gol Airlines)
CANNES
Young Lions 2012 Cyber Competitor
Shortlist / Social & Influencer / Google Pixel 4 (Google)
Shortlist / Brand Experience & Activation / The Runaway Pub (New Balance)
Shortlist / Entertainment for Sports / The Runaway Pub (New Balance)
Shortlist / Social & Influencer / Surviving the Badlands (AMC)
Shortlist / Cyber / Amarok Automatic Site (Volkswagen)
Shortlist / Entertainment Lions for Sport / Eat Fresh Refresh (Subway)
ONE SHOW
Merit / Interactive / Amarok Automatic Banner (Volkswagen)
Merit / Interactive / Twitter Zoom (Volkswagen)
Shortlist / Social Media / Surviving the Badlands (AMC)
Shortlist / Experiential & Immersive / The Runaway Pub (New Balance)
Shortlist / Branded Entertainment / The Runaway Pub (New Balance)
Shortlist / Creative Effectiveness / Eat Fresh Refresh (Subway)
ART DIRECTORS CLUB NY
Merit / Craft / Havaianas 50 Years (Havaianas)
CLIO AWARDS
Shortlist / Partnership & Collaboration / Google Pixel 4 (Google)
Bronze / Interactive / Twitter Zoom (Volkswagen)
NEW YORK FESTIVALS
Gold / Activation & Engagement / The Runaway Pub (New Balance) AME Awards
Shortlist / Craft / Havaianas 50 Years (Havaianas)
Shortlist / Interactive / Amarok Automatic Banner (Volkswagen)
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)
Shortlist / Interactive / Valentine's Flight (Gol Airlines)
EFFIE AWARDS
Bronze / Renaissance/ Eat Fresh Refresh (Subway)
THE SHOW
Best in Show / Experiential / Carpeted Dog Park (Bissell)
Gold / OOH Installation / Carpeted Dog Park (Bissell)
Gold / Event / Carpeted Dog Park (Bissell)
Gold / Social Media / Carpeted Dog Park (Bissell)
THE AMERICAN ADVERTISING AWARDS
Gold / Carpeted Dog Park (Bissell)
Silver / Carpeted Dog Park (Bissell)
JAY CHIAT AWARDS
Silver / The Runaway Pub (New Balance)
FIAP - FESTIVAL IBEROAERICANO DE LA PUBLICIDAD
Silver / Interactive / Amarok Automatic Banner (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Audiovisual Production Techniques / Amarok Automatic Site (Volkswagen)
Bronze / Promo / Valentine's Flight (Gol Airlines)
Shortlist / Design / Amarok Automatic Banner (Volkswagen)
Finalist / Film / Havaianas 50 Years (Havaianas)
Finalist / Online Games / Valentine's Flight (Gol Airlines)
Finalist / Interactive / Axle (Audi)
TOMORROW AWARDS
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)
THE MOBI AWARDS
Winner of Best Integrated Mobile/Cross Media Campaign / Mobile Interaction / Mobile Check-in (Gol Airlines)
PROJECT ISAAC AWARDS
Marketing & Advertising: Event / Experience Invention / The Runaway Pub (New Balance)
EL OJO DE IBEROAMERICA
Gold / Design / Amarok Automatic Banner (Volkswagen)
Gold / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Design / Havaianas 50 Years (Havaianas)
Bronze / Interactive / Axle (Audi)
Bronze / Interactive / Site for Sale (Havaianas)
Finalist / Interactive / Kessy (Volkswagen)
EL SOL DE IBEROAMERICA
Gold / Interactive / VH1 Players (VH1)
Gold / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Mobile Check-in (Gol Airlines)
Bronze / Interactive / Twitter Zoom (Volkswagen)
ADS OF THE WORLD
Gold / Online Media / Kessy (Volkswagen)
Bronze / Online Media / Axle (Audi)
THE FWA
26/06/2012 / Amarok Automatic Site (Volkswagen)
26/04/2010 / VH1 Players (VH1)
WAVE FESTIVAL
Gold / Interactive / Mobile Check-in (Gol Airlines)
Silver / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Direct / Leica C (Leica)
Bronze / Interactive / World Cup Penalty (Havaianas)
Bronze / Interactive / Amarok Automatic Banner (Volkswagen)
Bronze / Interactive / VH1 Players (VH1)
Bronze / Interactive / Mobile Check-in (Gol Airlines)
Shortlist / Interactive / World Cup Defend (Havaianas)
Shortlist / Interactive / World Cup Keep Ups (Havaianas)
Shortlist / Interactive / Race Truck (VW Trucks and Buses)
Shortlist / Interactive / Park Assist (Volkswagen)
Shortlist / Promo / Leica C (Leica)
SÃO PAULO CREATIVE CLUB CCSP
Gold / Animation / Amarok Automatic Site (Volkswagen)
Gold / Cyber / VH1 Players (VH1)
Silver / Direct / Leica C (Leica)
Silver / Cyber / Mobile Check-in (Gol Airlines)
Silver / Cyber / The Big Score from Polar / (Ambev)
In-Book / Art Direction / Amarok Automatic Site (Volkswagen)
In-Book / Cyber / VH1 Players (VH1)
In-Book / Cyber / Kessy (Volkswagen)
In-Book / Cyber / Park Assist (Volkswagen)
In-Book / Cyber / Twitter Zoom (Volkswagen)
Shortlist / Cyber / Valentine's Flight (Gol Airlines)
Shortlist / Cyber / Amarok Automatic Banner (Volkswagen)
PRÊMIO ABRIL DE PUBLICIDADE
Grand Prix / Digital / Amarok Automatic Banner (Volkswagen)
Grand Prix / Digital / Kessy / (Volkswagen)
Grand Prix / Interactive / Mobile Check-in (Gol Airlines)
Grand Prix / Media / Mobile Check-in (Gol Airlines)
Finalist / Interactive / Axle (Audi)
Finalist / Digital / Race Truck (VW Trucks and Buses)
Shortlist / Mobile / Mobile Check-in (Gol Airlines)
GRAPHIC DESIGN BIENNIAL BRAZIL
Highlight / Havaianas 50 Years (Havaianas)
in-Book / Amarok Automatic Site (Volkswagen)
Shortlist / GE Gallery (GE)
Shortlist / Free Wifi (Google)
MAXI MIDIA
Grand Prix / Outdoor / GE Gallery (GE)
JURY PARTICIPATION
2013 - Present / Young Lions Brazil, São Paulo, Brazil
2014 / Prêmio Abril de Publicidade, São Paulo, Brazil
2014 / Prêmio GRPCOM de Criação, Curitiba, Brazil
CLIENTS LIST
Subway, 7-Eleven, Volkswagen, Honda, New Balance, Google US (Pixel 4) Google Brazil (Youtube), Havaianas, Leica, United Airlines, AMC Networks, Mizuno, Tyson, Johnson & Johnson (Visine/Tylenol), Bissell, Audi, Electrolux, GE, Skol, Pepsi, Sadia, Gatorade, Trident, Lenovo, Pampers, Gol Airlines, O Boticário, VH1, Ambev, Claro, Veja, Greenpeace, Bauducco, Nivea, Danone, Bradesco, Yahoo!, Vale and others.
WORKS FEATURED ON
Fast Company, Creativity-Online, Advertising Age, Contagious magazine, Digital Buzz, I Believe in Advertising, Adverblog, Coloribus, Advertolog, We Love Ad, Ads of the World, Bannerblog, Brainstorm9, Japanese, Chinese, Russian, Croatian, Turkish, Italian among other media around world.
For complete info:
linkedin.com/in/ricardo-pocci- 0599161