me

RICARDO POCCI

Associate Creative Director / Art  
Brazilian / E.U. Citizen
ricardo.pocci@gmail.com

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Ola! I'm a 34-year-old art director passionate about ideas and design.

I started my career back in 2005 by running my own agency focused on small clients. It allowed me to see things from the other side and understand the difference that creativity can do business.

In 2008 I joined one of my dream agencies, AlmapBBDO, where I spent nearly 5 years conceiving campaigns for Brazil's leading brands, like Havainas, VW, GE, emphasizing non-traditional media. During this time, the agency was elected agency of the year in several festivals, including the Cannes Lions and Top 5 in the Gunn Report. In 2012, I had the privilege of joining F/Nazca S&S, where I worked for 4 years for brands like Leica, Honda, Ambev, among other global brands.

I felt open to a new adventure, and in 2016, I joined Olson in the cold but nice city of Minneapolis to work with an amazing CCO to help to push the craft to a higher level. In 2017, I moved to NY and joined VMLY&R, where I worked for New Balance, AMC Networks, and I was on the pitch winning team that brought the launch of the new Pixel 4 to VMLY&R. 
In 2020 I joined mcgarrybowen, where I currently work for United Airlines.

My work has been recognized in awards such as D&AD, Cannes Lions, One Show, ADC, New York Festivals, Brazilian Graphic Design Biennial. Especially proud of being selected to represent Brazil during the Cannes Young Lions Cyber Competition.


EXPERIENCE

2020 - Now     Associate Creative Director - mcgarrybowen NY

2017   2019 
   Associate Creative Director - VMLY&R NY
2016   2017
     Art Director - Olson Minneapolis

2012   2016     Art Director - F/Nazca Saatchi & Saatchi
2008   2012     Art Director - AlmapBBDO
2007   2008     Designer intern - Tesla 
2005   2007     Founder - Pocci Design & Publicidade

 

RECOGNITION 

D&AD 
Wood Pencil / Art Direction / Double Tap Ads (Miami Ad School)
In-Book / Digital Solutions / Twitter Zoom (Volkswagen)
Shortlist / Mobile Interaction / Mobile Check-in (Gol Airlines)

CANNES 
Shortlist / Social & Influencer / Google Pixel 4 (Google)
Shortlist / Brand Experience & Activation / The Runaway Pub (New Balance)
Shortlist / Entertainment for Sports / The Runaway Pub (New Balance)

Shortlist / Social & Influencer / Surviving the Badlands (AMC)
Shortlist / Cyber / Amarok Automatic Site (Volkswagen)
Young Lions 2012 Cyber Competitor 

ONE SHOW
Merit / Interactive / Amarok Automatic Banner (Volkswagen)
Merit / Interactive / Twitter Zoom (Volkswagen)
Shortlist / Social Media / Surviving the Badlands (AMC)
Shortlist / Experiential & Immersive / The Runaway Pub (New Balance)
Shortlist / Branded Entertainment / The Runaway Pub (New Balance)

ART DIRECTORS CLUB NY
Merit / Craft / Havaianas 50 Years (Havaianas)

CLIO AWARDS 
Shortlist / Partnership & Collaboration / Google Pixel 4 (Google)

Bronze / Interactive / Twitter Zoom (Volkswagen)

NEW YORK FESTIVALS 
Gold / Activation & Engagement / The Runaway Pub (New Balance) AME Awards
Shortlist / Craft / Havaianas 50 Years (Havaianas)
Shortlist / Interactive / Amarok Automatic Banner (Volkswagen)
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)  
Shortlist / Interactive / Valentine's Flight (Gol Airlines)

THE SHOW 
Best in Show / Experiential / Carpeted Dog Park (Bissell)
Gold / OOH Installation / Carpeted Dog Park (Bissell)
Gold / Event / Carpeted Dog Park (Bissell)
Gold / Social Media / Carpeted Dog Park (Bissell)

THE AMERICAN ADVERTISING AWARDS
Gold / Carpeted Dog Park (Bissell)
Silver / Carpeted Dog Park (Bissell)

JAY CHIAT AWARDS 
Silver / The Runaway Pub (New Balance)

FIAP - FESTIVAL IBEROAERICANO DE LA PUBLICIDAD
Silver / Interactive / Amarok Automatic Banner (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Audiovisual Production Techniques / Amarok Automatic Site (Volkswagen)
Bronze / Promo / Valentine's Flight (Gol Airlines)
Shortlist / Design / Amarok Automatic Banner (Volkswagen)
Finalist / Film / Havaianas 50 Years (Havaianas)
Finalist / Online Games / Valentine's Flight (Gol Airlines)
Finalist / Interactive / Axle (Audi)
  
TOMORROW AWARDS
Shortlist / Interactive / Amarok Automatic Site (Volkswagen)  

THE MOBI AWARDS
Winner of Best Integrated Mobile/Cross Media Campaign  / Mobile Interaction / Mobile Check-in (Gol Airlines)

PROJECT ISAAC AWARDS
Marketing & Advertising: Event / Experience Invention / The Runaway Pub (New Balance)

EL OJO DE IBEROAMERICA

Gold / Design / Amarok Automatic Banner (Volkswagen)
Gold / Interactive / Amarok Automatic Site (Volkswagen)
Bronze / Design / Havaianas 50 Years (Havaianas)
Bronze / Interactive / Axle (Audi)
Bronze / Interactive / Site for Sale (Havaianas)
Finalist / Interactive / Kessy (Volkswagen)
  
EL SOL DE IBEROAMERICA
Gold / Interactive / VH1 Players (VH1)
Gold / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Mobile Check-in (Gol Airlines)
Bronze / Interactive / Twitter Zoom (Volkswagen)

ADS OF THE WORLD
Gold / Online Media / Kessy (Volkswagen)
Bronze / Online Media / Axle (Audi)
  
THE FWA
26/06/2012 / Amarok Automatic Site (Volkswagen)
26/04/2010 / VH1 Players (VH1)

WAVE FESTIVAL
Gold / Interactive / Mobile Check-in (Gol Airlines)
Silver / Interactive / Twitter Zoom (Volkswagen)
Silver / Interactive / Kessy (Volkswagen)
Bronze / Direct / Leica C (Leica)
Bronze / Interactive / World Cup Penalty (Havaianas)
Bronze / Interactive / Amarok Automatic Banner (Volkswagen)
Bronze / Interactive / VH1 Players (VH1)
Bronze / Interactive / Mobile Check-in (Gol Airlines)
Shortlist / Interactive / World Cup Defend (Havaianas)
Shortlist / Interactive / World Cup Keep Ups (Havaianas)
Shortlist / Interactive / Race Truck (VW Trucks and Buses)
Shortlist / Interactive / Park Assist (Volkswagen)
Shortlist / Promo / Leica C (Leica)

SÃO PAULO CREATIVE CLUB CCSP
Gold / Animation / Amarok Automatic Site (Volkswagen)
Gold / Cyber / VH1 Players (VH1)
Silver / Direct / Leica C (Leica)
Silver / Cyber / Mobile Check-in (Gol Airlines)
Silver / Cyber / The Big Score from Polar / (Ambev)
In-Book / Art Direction / Amarok Automatic Site (Volkswagen)
In-Book / Cyber / VH1 Players (VH1)
In-Book / Cyber / Kessy (Volkswagen)
In-Book / Cyber / Park Assist (Volkswagen)
In-Book / Cyber / Twitter Zoom (Volkswagen)
Shortlist / Cyber / Valentine's Flight (Gol Airlines)
Shortlist / Cyber / Amarok Automatic Banner (Volkswagen)

PRÊMIO ABRIL DE PUBLICIDADE
Grand Prix / Digital / Amarok Automatic Banner (Volkswagen)
Grand Prix / Digital / Kessy / (Volkswagen)
Grand Prix / Interactive / Mobile Check-in (Gol Airlines)
Grand Prix / Media / Mobile Check-in (Gol Airlines)
Finalist / Interactive / Axle (Audi)
Finalist / Digital / Race Truck (VW Trucks and Buses)
Shortlist / Mobile / Mobile Check-in (Gol Airlines)

GRAPHIC DESIGN BIENNIAL BRAZIL 
Highlight / Havaianas 50 Years (Havaianas)
in-Book / Amarok Automatic Site (Volkswagen)
Shortlist / GE Gallery (GE)
Shortlist / Free Wifi (Google)

MAXI MIDIA
Grand Prix / Outdoor / GE Gallery (GE)  

JURY PARTICIPATION
2013 - Present / Young Lions Brazil, São Paulo, Brazil
2014 / Prêmio Abril de Publicidade, São Paulo, Brazil
2014 / Prêmio GRPCOM de Criação, Curitiba, Brazil

CLIENTS LIST
Volkswagen, Honda, New Balance, Google US (Pixel 4) Google Brazil (Youtube), Havaianas, Leica, United Airlines, AMC Networks, Mizuno, Tyson, Johnson & Johnson (Visine/Tylenol), Bissell, Audi, Electrolux, GE, Skol, Pepsi, Sadia, Gatorade, Trident, Lenovo, Pampers, Gol Airlines, O Boticário, VH1, Ambev, Claro, Veja, Greenpeace, Bauducco, Nivea, Danone, Bradesco, Yahoo!, Vale and others. 

WORKS FEATURED ON
Fast Company, Creativity-Online, Advertising Age, Contagious magazine, Digital Buzz, I Believe in Advertising, Adverblog, Coloribus, Advertolog, We Love Ad, Ads of the World, Bannerblog, Brainstorm9, Japanese, Chinese, Russian, Croatian, Turkish, Italian among other media around world.

For complete info:
linkedin.com/in/ricardo-pocci- 0599161