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CLIENT

General electric

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GE GALLERY

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Sao Paulo, Brazil's biggest city banned billboards to become cleaner, but it also became sadder. General Electric found a way to go around the prohibition and add some colour to the streets. We worked together with three artists to create beautiful panels for the brand's main pillars. Two other artists were chosen via social media. And one of the panels also used augmented reality animations making its elements come to life.

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