Project

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General Electric

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MaxMidia / Graphic Design Biennial Brazil
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Artists: Rui Amaral, Estudio Colletivo, Mulheres Barbadas, Morandini,
Glauco Diogenes Mario Níveo and Reynaldo Berto

Idea

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São Paulo, Brazil's largest city, banned billboards to create a cleaner urban landscape, but this change also made the city feel less vibrant. To navigate this prohibition while enriching the city's visual appeal,
we collaborated with local, high-profile artists to create painted panels that poetically showcase GE's initiatives in Brazil. We partnered with three renowned artists to illustrate the brand’s main pillars. Additionally, two artists were selected through social media to contribute their talents. One of these panels features augmented reality animations, bringing its elements to vivid life.