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CLIENT

GOOGLE

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GOOGLE PIXEL 4

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With new hands-free features like motion sense control and a new Assistant, Google needed a launch as unique as the Pixel 4’s tech. So we reimagined the classic store debut into a more interactive experience.
We brought the hype straight to our fans by teaming up with delivery experts, Domino’s, to create limited-edition pizza boxes with Pixel 4s AND fresh pizzas to keep fans’ hands busy while testing out the phone’s hands-free features.

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The box design
is a marriage
between two
iconic brands
with visual
nods to both,
while the
phone window
was subtle
enough to
ensure a
surprise to
anyone who
received it.  

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