The long-awaited debut of the New Tiguan was a big moment in Brasil. So to highlight the new features, an integrated campaign was created with film, website, media placements and iPad ads where the innovations were presented in an intuitive way.
RECOGNITION
Grand Prix / "Kessy" / Premio Abril de Publicidade 2012 Silver / "Kessy" / FIAP 2012 Silver / "Kessy" / Wave Festival 2012 Shortlist / "iAD Park Assist" / Wave festival 2012 Shortlist / , "Kessy" / El Ojo de Iberoamerica 2012 Gold / Online / Ads of The World (May 2012)