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CLIENT

AMC NETWORKS

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SURVIVING THE BADLANDS

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In anticipation of Season 3 for AMC’s Into the Badlands, we wanted to reignite fans’ fierce passion for the show by pulling them back into the “kill or be killed” world of the Badlands. So, we developed a custom content experience–built off the pre-existing “tapping” behavior on Instagram Stories–to deliver an exclusive cinematic experience where they’d never expect one.

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RECOGNITION

Shortlist / Social & Influencer /  Cannes Lions 2018 
Shortlist / Social Media / One Show 2019