CLIENT
AMC NETWORKS
SURVIVING THE BADLANDS
In anticipation of Season 3 for AMC’s Into the Badlands, we wanted to reignite fans’ fierce passion for the show by pulling them back into the “kill or be killed” world of the Badlands. So, we developed a custom content experience–built off the pre-existing “tapping” behavior on Instagram Stories–to deliver an exclusive cinematic experience where they’d never expect one.
RECOGNITION