Project   

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Havaianas 50 Years

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Art Directors Club NY / New York Festivals / El Ojo de Iberoamerica  
FIAP / 10th Brazilian Graphic Biennial / Sao Paulo Creative Club l 
 

Category     

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Campaign

Idea  

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In the 90s, people started turning the Havaianas soles upside down, creating one-colour flip flops that made the brand take off. To celebrate its 50 years, we decided to tell this story.