In anticipation of Season 3 for AMC’s Into the Badlands, we wanted to reignite fans’ fierce passion for the show by pulling them back into the “kill or be killed” world of the Badlands. We used Instagram Stories to launch an immersive experience in a first of its kind interactive 3-part miniseries. So, we developed a custom content experience – built off the pre-existing “tapping” behavior on Instagram Stories – to deliver an exclusive cinematic experience.